The Ken Blanchard Companies
The Ken Blanchard Companies aims to unleash the potential of people at all levels within organisations, delivering leadership, team building, customer service and organisational change training and development processes in over thirty countries worldwide. Founded by Ken Blanchard, the co-author of one of the world’s best selling business books, 'The One Minute Manager, plus over thirty other best sellers,' the company is best known as the creator of 'Situational Leadership II', the world's most widely used leadership development programme.
Suzanne Evans Communications has handled PR for the company within the UK and Europe since 2000, also providing support to the in-house marketing team. In that time, the consultancy has generated media coverage equating to approximately £300,000 worth of advertising and succeeded in raising awareness of the company among HR and Training professionals.
Suzanne Evans Communications both places media articles to be created by journalists in-house and writes regular feature articles on Blanchard’s behalf, securing publication in key HR and training media such as Personnel Today, People Management, Training & Coaching magazine and TJ (formerly Training Journal). To date, these articles have covered business issues such as leadership, change management, customer service, sales’ management, recruitment and retention, training sustainability, talent management, team building, virtual teams, motivation, business ethics and how to give and receive feedback.
In addition to those publications mentioned above, Suzanne Evans Communications has secured coverage for Blanchard in national media including The Times, The Financial Times and The Independent; in business, HR and training publications such as Venture, Edge, Project, Learning & Development and Human Resources magazines; and other trade press such as CA (magazine of the Institute of Chartered Accountants), Winning Edge and Customer Management, plus international coverage in US Business Today, Global HR, Wirtschaft & Weiterbildung and managerSeminare.
These combined efforts have ensured that The Ken Blanchard Companies is now a regular point of contact for business, HR and training writers, journalists and editors looking for comment within Blanchard’s areas of expertise.
In addition to this core function of securing media coverage for the Ken Blanchard Companies, Suzanne Evans Communications has also attended exhibitions and conferences as an ambassador for Blanchard, acted as Master of Ceremonies at Blanchard events, written client case studies, brochures, marketing letters, promotional leaflets and advertisements for the company. Recently, the consultancy completed a 6-month project to source, write and publish a collection of European case studies for The Ken Blanchard Companies to use in a Europe-wide marketing offensive. Click here to see the finished brochure.