Noble Khan

Culture Clash – Noble Khan Challenges the Multicultural Divide
As society and government continues to debate the issues surrounding immigration and integration, Muslim businesswoman Sadi Mehmood has taken decisive action to find answers to the problems. She founded Noble Khan, a unique cultural awareness training company to provide workable solutions to the dilemmas facing multicultural Britain today.

Noble Khan delivers quality cultural awareness training to businesses, religious organisations and individuals, while British cultural awareness training targets those new to the UK. In this way, Noble Khan helps develop good, mutually beneficial cultural and religious relationships within workplaces and communities. The business also helps stem the growing tide of anti-Islamic feeling with a unique ‘Islamophobia’ programme to teach the truth about Islam.

Sadi Mehmood called in Suzanne Evans Communications to create the marketing materials she needed to launch Noble Khan in 2005.

Objectives

To provide Noble Khan with marketing materials reflecting the unique nature of the consultancy, its use to businesses within the public and private sector and to individuals new to the UK.

Strategy

First and foremost, Noble Khan needed a website. Although a basic website had already been set up, this failed to do justice to the professionalism and credentials of Noble Khan as a company and covered only the most basic points of information. Suzanne Evans Communications began work creating a new website for the company to ensure a more corporate look and feel; one more appealing to the business market Noble Khan was targeting. The current Noble Khan website includes full details of the training courses and other services run by Noble Khan; funding opportunities, client testimonials, background information, a press room and links to useful organisations, with continued development to follow. See www.noblekhan.co.uk

Also essential to Noble Khan’s publicity machine were marketing leaflets focussing on the company’s three main offerings: the Asian Cultural Training Programme, the British Culture Course and the Islamophobia Course. These were produced quickly and designed to appeal to the different audiences attracted by each course.

Suzanne Evans Communications also provided set-up PR support to Noble Khan for a period of one month, working with newspapers in Noble Khan’s local area; alerting the HR and training press to the existence of the company and responding to stories in the national media concerning immigration and integration. This lead to features in several local newspapers, interviews on local radio stations and national coverage in The Guardian and the London Evening Standard. Asian media also picked up the story and coverage in the trade press is due out soon.

Results

Although only a few months’ old, Noble Khan is already beginning to make its mark, signing significant contracts with organisations such as Derbyshire County Council, Derby University, Age Concern and Kent Police. The company has acquired ASET accreditation and has teamed up with a legal firm to ensure training meets the standards of the Employment Equality (Religion and Belief) Regulations 2003.

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